Following the light beams to their source, I encounter what can only be an accident-inducing sight: A 450-foot tall, glass-fronted building that’s shaped like an electric guitar-unmistakeably a Hard Rock Hotel.Ī project seven years in the making, the new Guitar Hotel (which is, needless to say, the world’s first guitar-shaped building) is the frontrunner of a $1.5 billion extension of the Seminole Hard Rock Hotel and Casino in Hollywood, Florida.
Six shafts of fluorescent light climb thousands of feet into the sky, slicing through the Everglades’ winter fog and reducing local air traffic to the appearance of toy planes. Speeding down the asphalt behemoth of the Florida Turnpike, it’s impossible to miss the latest addition to the swampy peninsula’s flat horizon.
